Fun Mother's Day

Yesterday was a great Mother's Day. My husband made a super big English breakfast - complete with grilled tomatoes - and the teenagers were kind enough to get out of bed and join us. Then we had Portraits On The Pink Couch with Jude Mooney outside the shop. (We will be doing it again in a couple months so stay tuned!) Then, a party with lots of friends, kids, champagne and food. What a glorious day. Here is a funny photo of my and my adorable husband who I just love the heck out of. Wonder if every Sunday could be like that?


Valentine's Day Party and a SALE!

Valentine's Party
@ In The Making Studios
Saturday 10th 11am-6pm

This Saturday we are having a Valentine's Day party at our open studio space, In The Making! Shop our first sale, have a Valentine's portrait taken, and sip and munch some yummy treats.
All Pennyroyal goods - online or in person, in stock or made to order - will be 20% off. This sale does not include any custom work. Kearsten Leder will also be there to take some photos of you and/or you and anything you love. Dog, human, stuffy. Bring it down. For 75$ Kearsten will deliver two edited, digital, print-ready files.

We will have Prosecco and some kind of tasty munchies for you all to enjoy. 
I'm looking forward to spending the day with you. 
See you then!

fluffy pink heart.jpg

"the only bags and clutches I own..."

This means everything to me, business wise.  It is the review I have strived my career for.  Here it is.  In all its glory.

"I moved to California 3 years ago and saw a Pennyroyal clutch in a boutique window. After visiting the Pennyroyal website, I made my first purchase. I now own 4 bags and clutches. They are classic designs that will never go out of style and look amazing with everything. The quality and craftsmanship that goes into each one is through the roof. I can't say enough about them! It's literally the only bags and clutches I own and I can't imagine I'll ever buy anything else again."

 @norcalized has a beautiful feed on the Ig.  Hop on over and take a look for some Sonoma County inspiration.

@norcalized has a beautiful feed on the Ig.  Hop on over and take a look for some Sonoma County inspiration.

It's not easy to find a bag you love.  I went years without a good bag.  I used to have this super old name brand bag that I adored.  It could have used longer handles, but in every other way, it was perfect.  I carried it for years until I foolishly traded it for a bag I thought I would love, but sadly, did not.  I ended up carrying whatever cotton grocery bag was available in the root vegetable drawer.  I have been trying to emulate the feeling I got from that first bag ever since I started this business.    

I really, really, really want you to love your bag.  We spend hours perfecting each design to make sure it is just right.  We test every mm of every design.  Are the straps comfortable?  Do they sit on your shoulder or in your hand just so?  Is the leather natural and beautiful?  Does it look amazing!?  Did we remember the key fob????  Oh, the key fob.  So very important.

After years and years of working towards this goal, I feel like we have a really beautiful collection of goods.  I have, and continue to, carry each and every one.  Ever refining.  Ever improving.  But I have to say, I love our bags.  I hope you do, too.




Other happenings...

This cute little bundle of love arrived while I was at Coeur trade show last week.  🐑🌈❤  It is taking all my will power not to sneak her into the house for a couch cuddle.


Spring is in the studio. 🌸

We have a new line of totes in the shop that are perfect for spring.  Made with either metallic leathers or cow hide and gunmetal metallic leathers, these bags are great way to add a little sparkle to your day. ✨  

Maya in Silver. 

Maya in Gunmetal. 

Maya in Rose Gold. 

Debbie in hair on cow hide with a Gunmetal gusset. 

Maya in Platinum leather. 

New wallets!! 🌈❤

A little peek of our new envelope wallets.  A back pocket for your phone, zippered pouch, and six slots for cards.  Available in lots of colors!  Coming to the website very, very soon!


I think they would look super duper in silver or platinum leather!!  Don't you? ✨ 

Some Esther Love!

Stuart Brazell, TV host, entertainment reporter, actress, Pop Culture expert, and Lifestyle Blogger has created her own lookbook to celebrate her new Esther bag!  Check out her blog post here.  Thank you, Stuart!  

Moving into Fall.

 Leather and argyle.  A classic combination. 

Leather and argyle.  A classic combination. 

The Bridle Stitch Tote is one of our most loved bags.  It's easy, comfortable style and rich color make it an essential bag of the season.  

 Pretty and functional new straps.  

Pretty and functional new straps.  

After seeing how much people were using it - and how much they were carrying! - we updated the bag just a touch to make it more comfortable to carry.  I think it would be great to add either a pocket or a removable pouch.  What would be your preference?

Find yours online now and in stores!




Buy Once, Buy Well II

I have been coveting this amazing lumbar pillow from The Citizenry.  If you don't know about them, hop on over and take a look.  Not only do they carry amazing hand made goods from around the world, but they have a business model even The Pope would approve of.  (Disclaimer - I claim no religion, just really digging that guy right now.)  In their words "Country by country, we partner with master artisans, blending our modern style with their time-tested techniques...With fair trade standards, our artisan partners are given the best prices for their skills."  The lumbar pillow is fairly priced at $195.  It is handwoven from naturally dyed sheep wool and takes 3 days to make by a fair trade cooperative of Zapotec women in Oaxaca.  3 days!!  Totally worth it, right?

the citizenry

Then today, I fall down the rabbit hole that is Instagram - and I find this pillow...

urban outfitters

...from Urban Outfitters.  For only $69.  "Imported."  Which at first I was pretty excited about.  But then a return to our Ethos:  Buy Once, Buy Well.  I feel like we should also tack on Buy With Purpose.  The purpose in this case being to employ people who have honed their craft over generations and produce a spectacular product.  People who produce with care and love and deserved to get paid for a job bloody well done!  So I'm saving my coins and waiting to buy the amazing hand made lumbar pillow from The Citizenry.  And when I finally get it, I will love that pillow and I will feel good about my purchase.  More than a "oh wow!  That pillow looks amazing" way.  In that way you feel when someone makes you a cake from scratch, or knits you a scarf.  Or the way you feel when you have waited for something for so long and it's finally yours and worth every second of the wait.  Wouldn't it be great if every purchase felt like that?  Yep.  I'm pretty sure The Pope would agree.

In this 1966 photo released by the El Salvador School, Argentine seminarian Jorge Mario Bergoglio smiles for a portrait at the El Salvador school where he taught literature and psychology in Buenos Aires, Argentina. Bergoglio was elected pope on Wednesday, March 13, 2013, making him the first pope ever from the Americas.  Bergoglio, who was born in 1936, chose the name Pope Francis. (AP Photo/El Salvador School)




  1. the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
    synonyms: spirit, character, atmosphere, climate, mood, feeling, essence.


Buy Once, Buy Well.  This ethos is the backbone of everything we make and everything we are drawn to at Pennyroyal.  We celebrate craftsmanship.  We love hand made.  For me, personally, I would rather spend my money on one really lovely, well made, classic item than on a bunch of cheap goods I am only going to use or love for a minute or two.  Slow Fashion, my friends.

So, in that spirit, a series of blog posts on my favorite hand made, well made, Buy Once, Buy Well goods.

The Chiapas Net Bag

I found these lovely hand woven bags in Tulum on our last trip there.  They are traditional carrying bags from the highland Maya of Chiapas.


pennyroyal design netting bag

The fiber for these bags is from the Maguey plant - a member of the agave family.  The process is long and labor intensive and done entirely by hand.  The fibers are stripped from the plant using a machete and then rolled between the thigh and the palm of the hand and little by little, more is added to the length forming a tightly twisted cord.  The finished cord is netted into a super strong, expandable bag.  Each bag takes 3 months to make.  3 months!  They should cost a million dollars.  The ones I have are made using a smoked fiber, which gives it its lovely brown color and a slight smoky sent.


beautiful hands weaving


I use mine in combination with my Market Tote for the perfect non-disposable shopping bag combination.

pennyroyal design shopping bags


I hunted down a couple sources for these bags.  The General Store, and Beatrice Valensuela.

Until next time,


Road trip!

Road trip!

You have to say that like a frat boy.  Loud and with glee.

Every year we take a trip to somewhere in the middle of nowhere.  This year we decided on Idaho and Montana.  The yearly trips are mandatory.  We need to get out and be surrounded by nature.  Surrounded by silence.  It hits the recharge button and makes us whole again.  It helps remind of us of what is important.  We get so caught up in the minutia of our daily lives that sometimes we forget to look at each other and say "hello."  Which is just what we were able to do while we were away.  I got to cuddle with the kids - now 15 and 11! - in the back of the car for hours while we toured Yellowstone.  Their heads heavy with sleep on my shoulders and their minds quiet with the vastness outside the windows.

  I am 100% sure I need a house there.  A small old farm house on lots of acres with a creek and horses.  And my lovely little family.


Yellowstone 2


hiking in Montana


Yellowstone 4

MIA Project and Remodelista LA Market

Remodelista LA Market The MIA Project has been asked to attend the Los Angeles Remoldelista holiday market - and MIA was kind enough to ask me to make some bags for the show.  And naturally, I said "oh my goodness, YES!!!"  So if you are anywhere near LA on December 6th, do stop on by and take a peek at all the amazing artisans.  You can find all the information here.

New "about" page and other goodness.

I have updated my "about" page.  I had enough people ask me about myself to feel the need to actually write it down. You can also now find Pennyroyal Design bags at Mill Valley Mercantile in Mill Valley, and Virginia Carol in Healdsburg.  I am so incredibly happy have such amazing shops carry my bags it kind of blows me away.

I also wanted to introduce you to my favorite market bag combination.  With the plastic bag ban in Sonoma County just around the corner, it seemed like a good time to get together a stylish and functional way to get all your goods home.  I get a lot of compliments on my market bag combination!  It includes the Pennyroyal Design market tote, an Ambatalia furoshiki for all my soft fruit and veggies, and a hand crocheted and naturally dyed bag from Enhabiten that I added a leather strap to.  I plan on carrying the complete set in my shop soon.

favorite market bag comboEnjoy your weekend.  Get out side with someone you love and give them a big cuddle!


A peek inside the studio.

I am a very lucky woman.  Not only do I have an amazing best friend, she also happens to be an incredible photographer.  She came over to my studio this week and took some studio shots and portraits.  Here is a little peek inside my work world.  My studio is not spotless.  It's not even tidy most of the time.  It's the old fireplace room in our home in Penngrove.  In this little space I make things I love.  And my little business is growing.  Biiiiiig smile. The photographer's name is Debbie Wilson.  You can see some of her work here.



studio portrait 9


studio 6


good chair

studio portrait 3

studio 2


my favorite spot


beautiful paintings

I used to keep these two beautiful little paintings as part of my display at Ethical Clothing in Petaluma.  People kept asking to purchase them and I finally took them down because I was afraid someone was going to pinch them.  I love their sweetness and authenticity.  And they just plain make me happy.  Which is why, I suppose, everyone is drawn to them.  I asked the artist if she wouldn't be kind enough to paint some more that I could put in my little shop - and she did!  Her name is Phoebe Brookes.  I think she is an amazing artist.  And I am biased, because she is also my beautiful sister.  Here is a sample of what is available here.

Until next time...xoxostill life with roses

English countryside number 2

Blenheim Palace number 1

still life