Pennyroyal offers a more thoughtful approach to our everyday routines.

We craft and curate functional goods intended to bring beauty, simplicity, and an appreciation for the process.

 
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carryalls

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apparel

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house & home

 

Follow our adventures on Instagram...

From now until April 1st you can request a hair-on cow hide pouch with your Pennyroyal Lunch Pail at no additional cost✨ Normally a 35$ upgrade. Just send me a note in the comment section at checkout. No code necessary. The lunch pail shown is in olive green with a blond pouch. Also, if you want other hide options, message or email me and I will happily send you some photos of what we have in stock. Happy almost-feels-like-it’s-really Spring! 🌿 Lunch Pails available in natural, navy, olive, black and chestnut. ♥️
Photoshoot day @wednesday_co
When Eduardo - the most dapper man in town - and you have similar vintage velvet jackets, you have to play it cool and take a photo. I actually did not play it cool at all! I dragged him all over the place forcing my kid to take waaaaay too many photos. 🖤🖤
✨ So many pretty things ✨ And it’s not raining today!! The shop will be open 11-3pm. xo
Awwww, look! The whole gang is here. ✨ Not shown are the removable pouches that come with each Lunch Pail. You can even pick out a little custom hair-on-hide pouch instead of the standard ones for no additional 💰. Right now I have silver and natural veg tan leather pouches ready to go. ✨ Clockwise from top left - olive green 🍸 (there is no olive emoji so a martini with an olive will have to do,) navy blue 🌊, chestnut brown 🐿 (that one makes no sense but I love squirrels so I’m leaving it,) natural veg tan 🍑, and good old fashioned black 🦇. ✨ I know that was more than my normal emoji use. But it’s been a long, wet winter, I’m tired and they make me happy.
New @honeyfolkclothing in the shop! I am 100% convinced I could wear this outfit everyday for the rest of my life. Check out the little puffy sleeves ✨ Made from dreamy herringbone woolen weave. And of course it has pockets because Heidi is fantastic like that. 🖤
Lunch Pail production day! 🙌🏽 We now have all colors in stock. You can match them up with silver or natural pouches - oooorrrr have us make you a fancy pants little custom one. This natural Lunch Pail with a furry blond pouch? Oh my. Yes please!
Envelope clutches back in the shop.